What is a market research Services? Chairman providing the process of assessing the viability of a new good or service through research conducted directly with the consumer which allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product. Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. What is meant by market survey? A market survey is an objective and systematic collection, recording, analysis. And interpretation of data about existing or potential markets for a. product/service. This definition will be better understood by looking at the objectives of a market survey www.chairmanholding.com What is the goal of market research? The goals of marketing research are to help a business refine its marketing strategy, improve products or services, determine where a product should be placed and uncover consumer habits. The scope of marketing research is often determined by the business's budget and the ability of the researcher. What is the product of research? Product research is a vital part of new product development. At every stage of the process, product research can help you identify key issues and avoid expensive mistakes. Initial product research can be used to evaluate new ideas.